Our Story

Veya Jewels Brand Story: Timeless Beauty Refined by Time

🌿 Origin: Metamorphosis from nature to art 

In an ancient town at the foot of the Alps, Elena Veya, heir to a family of goldsmiths, has discovered a timeless truth: true beauty is born from the conversation between time and craftsmanship.

As a child, Elena spent many hours in her grandmother's workshop, watching the uncut ore come to life in the flames. Her grandmother told her: 
“Jewelry is not a decoration, but a mark of the soul.”

In 2005, Elena founded Veya Jewels to redefine luxury with the independence of a modern woman and the dedication of a classic artisan - not for ostentatious glitter, but for restrained eternity.

✨ Soul: The Temperature of Handmade

Every piece of Veya Jewelry follows the “3 x 100 Rule”: 
✅ 100 hours of hand carving - from wax mold carving to stone setting, rejecting the mechanical assembly line.
✅ 100 years of quality standards - only 18K gold, ethically sourced gemstones are used to ensure a legacy for generations.
✅ 100% Emotional Infusion - Designers handwrite blessing cards for each piece to record the creative inspiration.

“We don't do fast fashion, only future heirlooms.” -- Elena Veya

🌙 DESIGN PHILOSOPHY: Nature resonates with women

▸ Moonlight Collection: Inspired by the moonrise in the Alps, the silver filaments are entwined like a mist to hold up a lone moonstone.
▸ Wild Vine Collection: Hand-woven with Italian gold wire to mimic the irregular beauty of growing vines and symbolize the resilience of life.
▸ Stardust Wedding Ring: Meteorite slices + diamond micro-setting, symbolizing “You are the only star in the dust of my universe”.

🌍 SUSTAINABLE LUXURY

Veya is a firm believer that true luxury should not harm the planet.

♻️ All metals are sourced from recycled gold, minimizing mining.

💎 Gemstones are sourced from Fair Trade certified mines, no blood diamonds.

📦 Packaged in biodegradable velvet boxes + seed paper, planted to produce forget-me-not flowers.

🔮 Veya's Promise

“When you wear Veya, you're not wearing decoration - you're wearing a piece of history, a spirit, a silent conversation between the artisan and the wearer.”

✨ Explore the Veya Jewels collection to find your own timeless mark.