Meet our team
✨ Core Team: When Craft Meets Art
1. Elena Veya | Founder & Chief Designer
Background: Fourth generation of a century-old family of European goldsmiths, graduated from Alchimia School of Jewelry Design in Florence.
Philosophy: “Jewelry is the second skin of the wearer, it must have a soul.”
Signature pieces: Moonlight Collection, Stardust Wedding Ring
2. Luca Moretti | Master Craftsmen
Specialty: Traditional Italian goldsmithing (Milan school), specializing in micro-setting and metal forging.
Quote: “Every millimeter of error is a desecration of the jewel.”
Achievements: Restoration of several 18th century royal jewels.
3. Sophie Chen | Gemologist
Responsibilities: Global sourcing and quality control of rare gemstones.
Guideline: Only use gemstones from Fair Trade certified mines, no conflict diamonds.
Interesting Facts: Visited a Brazilian mine for 3 months for a 5ct Paraiba tourmaline.
4. Marco Bianchi | Wax Sculptor
Technique: sculpting 1:1 wax models of jewelry by hand (tolerance ≤ 0.1mm).
Tools: German wax carving knife from the 1940s, inherited from his grandfather.
Masterpieces: Wild Vine Wrapped Rings
⚒️ Craft heritage: how we work
Design stage
Hand-drawing 3 drafts → 3D modeling verification → Wax sculpture prototype trial wear
Production stage
Lost wax casting → Hand polishing (with 7 different kinds of sandpaper) → Gemstone blind setting (without glue)
Quality Inspection Standard
Magnifying glass 20 times inspection → Ultraviolet light measurement of metal purity → 72 hours wearing test
💌 A promise to our customers
"When you choose Veya, you get more than just jewelry:
A piece of work done by 4 pairs of expert hands
The initials of the craftsman engraved inside each piece (e.g. LM-2024)
The privilege of having a video link to the workshop at any time to watch the work in progress "*.